Alaska USA Federal Credit Union wanted to stand out from its competitors (both banks and other credit unions) in a category where parity of products and services is generally assumed by the public. Creating this separation has been our overarching focus as their Agency of Record.
State of Mind. We created an ongoing branding campaign that capitalizes on an Alaska USA attribute that no competitor can match – its Alaskan heritage and values. In TV, radio, and outdoor executions, we've shared stories of neighbors helping each other, the very essence of a credit union. Four years into this campaign, "State of Mind" is still going strong.
Safe Money. To help Alaska USA make a bigger splash with their certificate accounts, we created a series of OOH executions showcasing foolish ways to hide one’s money away and reminding prospective customers that there’s a smarter way to save. When the campaign ran, certificate accounts took off.
Bank Breakup. In order to increase membership, we created radio spots in which people “break up” with their banks, because their relationship isn’t working. This method allowed us to speak to specific issues under the umbrella of a humorous conversation.
Bumper Wisdom. Alaska USA wanted to inform current customers that they could get auto insurance from in-branch brokers. We developed an illustrated series of posters that paraphrased quintessential bumper stickers to create humorous messaging around the importance of having insurance.