For over a century, Foster Pepper Shefelman had helped the Northwest grow through its representation of closely held businesses, publicly traded companies, municipalities, government agencies, entrepreneurs, philanthropic organizations and individuals. But they wanted to advertise with impact beyond run of the mill legal marketing, which relies primarily on attorney photos and a listing of awards.
Jobs Well Done. We created a campaign that celebrated the successes of FP&S clients, rather than their own. This excellence-by-association method used lighthearted photography and illustration that captured the reader’s attention and established a visual style that was fresh and unique in the category.