Based on our work for ESPN, we were asked to create co-branded TV spots for parent company, ABC, spotlighting its coverage of college football and featuring Tostitos – a major sponsor partner.
We wanted to tap into the phenomenon of people not just watching college football at home, but watching in groups within a party-type atmosphere that is dependent on great snacks. To do this, we created two spots in which a “sideline reporter” interviews the host of a football viewing party, who explains the tremendous importance of Tostitos to the success of his event. One of the spots takes place at half time and the other when the game is over.