Though a relative newcomer to the wireless location space, Xypoint already had exclusive technology solutions for government mandated infastructure challenges. What they needed was to introduce themselves to potential clients in a memorable way.
Eye Of The Tiger. We created a double page spread for industry publications that celebrated Xypoint’s new kid on the block status. The ad used an impossible to ignore image and spoke of the importance of expertise over longevity. It also took advantage of a huge sports story that was the talk of the country.
Relief. Our research showed that E911 operators were heavy users of antacids because of the highly stressful nature of the job they did. When our client, XYPoint, came up with technology to make that job easier, we created an ad that likened this new innovation to the world’s most famous form of acid relief.