Fast Food is a crowded space, and Taco Del Mar needed to grab attention while competing with several advertising giants. They asked for TV spots that would stand out and help establish a likeable personality… and they invited us to go as far as we wanted to make that happen.
As Seen On TV. Infomercials tend to be funny by their very nature, so we lampooned four different varieties, using several invented pitchmen and pitchwomen. In each case, the presenter extolled the virtues of a Taco Del Mar product in typically overhyped infomercial style, complete with graphics true to the genre. The spots proved so popular that they actually created interest from potential franchisees.