Rover offers a unique alternative for pet owners who don’t like the thought of leaving their four-legged friends at kennels, but also don't want to impose on their on friends or family. They asked remerinc to explain their solution in a series of TV spots that viewers would relate to and remember.
Home Away From Home. Humans think of their pets as kids, a fact we took to the extreme in three humorous spots. Each spot opens with humans speaking to what viewers assume is an unseen child. Then it’s revealed that the child is actually a pet. This method allowed us to set up the parent/child aspect of the relationship while presenting the many positives of leaving a pet not at a kennel, but in a home with fellow animal lovers.