Little League International

ESPN referred us to Little League International, who wanted a TV campaign that communicated their participation opportunities for boys, girls, physically challenged kids, across a wide range of ages... plus volunteers and parents.

The spots needed to be upbeat and fun – like baseball itself – so we decided to show kids actively playing and adults taking part by watching, coaching, providing snacks, etc. It was a big story to tell, so we created a total of four spots, each addressing a different theme. And since we needed to show nice weather while producing the spots in December, we shot them all on location in Florida.