Back to Basics produced foods that replicated the diet dogs have eaten in the wild for thousands of years. In-store couponing and presentations were failing to encourage trial in sufficient numbers, so Back to Basics called remerinc, based on a referral by Pet Supplies Plus.
Magalog. To tell Back to Basics’ big story on a budget, we created a magalog – an oversized tabloid- style pieces that was mailed to prospective customers. Each magalog unfolded multiple times, providing room to tell the entire Back to Basics story while creating a tactile, interactive experience for the reader. Anchored by an eye-catching visual/headline combination and 4-color photography, the magalog delivered increased trial both immediately and in the months that followed. In fact, it was so successful that Back to Basics asked us for multiple more magalogs over the next 18 months, each generating increased sales.