One of the country’s leading and most innovative Design/Build mechanical contractors, McKinstry had grown so rapidly that their customers and even some of their employees weren’t aware of their complete range of capabilities. remerinc was hired to tell that story while streamlining their communications.
Positioning. We created “For the Life of your Building” to communicate three truths simultaneously; McKinstry services help buildings run efficiently each day, McKinstry’s range of services help from the beginning of a building’s life to the end, and McKinstry helps the people who live and work in a building to do so in a healthy setting.
Website. By creating a virtual building as the centerpiece of the McKinstry site, we literally showed people in the act of living, working, and playing in the many environments that McKinstry helps create. Visitors to the site could quickly learn how McKinstry positively affects not only structures, but the men, women, and children who inhabit them.