Getty Images was the strong category leader in stock imagery, but had lost some market share to it’s chief rival, Corbis, due in no small part to our work for that brand. When our relationship with Corbis ended, Getty hired us for some added creative firepower for a major marketing initiative.
Gestalt. Getty wanted to introduce its latest and most dynamic royalty-free imagery to current and potential clients… with an impact that went beyond emails packed with new image collections. We devised “Gestalt” – a worldwide online promotion that invited creative professionals to carefully study pictures and then determine which ones were hidden within Rorschach style inkblots, all for a chance to win their choice of six “fantasies.” Gestalt was played by thousands of creatives around the world and drove awareness of the newest image collection.