For an agency full of sports fans, our years of creating TV spots for ESPN have been a thrill, especially since we’ve been able to work on both comedic and heartwarming executions.
Little League World Series. Along with major sponsor, Honda, ESPN wanted to drive viewership of an event that was recovering from a recent scandal regarding over-aged players. To do this, we created two spots that veered away from the brand’s usual humor to celebrate the traditions and purity of baseball itself, especially as played by kids. The spot entitled “East Meets West” was licensed in multiple years, becoming the longest running spot in ESPN history.
Most Valuable Parents. ESPN had created a co-branded program for one of its biggest sponsors -- KFC. remerinc was tasked with creating a TV spot to introduce “Most Valuable Parents” – a celebration of all that moms and dads do to make Little League games happen. We did so with humor, kid’s playing the game, and a baseball tradition still in vogue today.
Put Your Team on ESPN. For a second co-branded program with KFC, we created a spot to introduce the idea of Little League teams gathering votes in an effort to get their team featured on ESPN. Again, it involved humor, with two kids from opposing teams attempting to one-up each other during a game.