Dots was a fast fashion chain suffering from diminishing revenue. In an effort to jumpstart sales and create a stronger brand – and based on a referral by their private equity investor – Dots asked remerinc to concept and present multiple messaging options on an extremely fast track.
Live Your Dreams. Dots gave us this theme and asked us to bring it to life. To do so, we created “Dress Courageously” – an action oriented tagline that encouraged woman to confidently try new things, overcome obstacles, and keep moving forward toward something better. This tagline acted as the inspiration for all creative executions – including store posters that combined aspirational two-word headlines with tight visual crops of women making final fashion preparations before conquering their day.